Why should you advertise on the internet?
of consumers use Google™ to research and shop online every day.
of consumers purchase after searching online.
of consumers research online, check the product in a physical store and then buy it online.
of consumers purchase products or services through Google™ ads.
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What kind of Google™ Ads campaign should you invest in?
Google™ Ads Search
Text ads appearing in the first Google™ search positions that you only need to pay for when clicked.
YouTube™ TrueView Ads
Video ads appearing on YouTube™ before, during or after a user plays a video depending on the subject chosen.
Text or image ads shown to users who have been on your website but didn’t buy from you.
What time of the day should you advertise on Google™ Ads?
06:30 a.m. - 09:30 a.m.
I check the news via smartphone, Visit my social networks, click on relevant advertising. If I liked the advertised product/service I open the website and save it for later.
09:30 a.m. - 11:30 a.m.
I check my emails on desktop, I access websites via relevant newsletters received. If I like some product/service, I open the website and leave it open for later or send it to my personal email.
12 a.m. - 3 p.m.
Advertise on news websites that people read on their desktops and if they like the content, they’ll check out your page or subscribe with their personal email.
3:00 p.m. to 5:30 p.m.
I use my computer to access my emails, browse websites and consult newsletters. If I like any product/service I open the website and save it for later. or I forward to my personal email.
5:30 p.m. - 00:00 a.m.
I browser through my smatphone/tablet to check my socal media updates, emails and the websites I saved all day to shop for my favorite items.
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Do you know how much to invest in Google™ Ads?
Quality and structure of
your campaign and ads
Website technical quality
in your traget market
Customer acquisition costs
in your industry
Business expectations and desired results
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Made2Web, Sales Director
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