Experience the power of a qualified lead generating remarketing campaign.

What should you expect when you reach people that visited your website at least once?

588 %

Reach on average of 80% of the people who have accessed your website once and didn’t return.

0,13€ %

Increase the likelihood of these people clicking on your new ad by 300%.

21 %

Multiply the time people spend on the website and the number of pages they see by 100%

3,63€ %

Improve sales or contact requests through your website by 400%

(Sources: wishpond, spinutech, kissmetrics)

What is remarketing?

Learn how it works and who it reaches.

Remarketing (or retargeting) ads are a form of online advertising that specifically targets people who have already visited your website.

People who visit you a second time::

  • Spend much more time on your website.
  • Consult more pages.
  • Buy and interact more with the brand.
  • Become brand evangelists.

Remarketing (or retargeting) gives you the ability to offer or enhance some offers to people who have already shown an interest in your products or services.

This type of ad is featured in the Google™ Display Network, a collection of more than 2 million websites, videos and applications with the ability to reach more than 90% of all internet users.

What is remarketing?
Discover the potential of remarketing




How do you create a remarketing campaign?

Retargeting is such a simple concept that you will want to adopt it immediately.

Build credibility

1. User visits your website

When they go on your website, they enter a remarketing list created in Google™ Analytics, which is configured to collect user IDs based on defined rules, such as \"visits to a specific website category.\"

Increases sales

2. The Remarketing campaign is created

We develop a Google™ Adwords campaign designed for users who visited the website once and then left without taking a defined action. The ads are engineered to encourage a specific conversion, as well as to segment the users according to their likelihood of buying/making contact (e.g. geography).

It is multi-device

3. The user views the retargeting ad and re-enters your website

After seeing the ad, the user, who is already familiar with your brand, returns to the website. Now they are further along the purchase or decision-making process and the probability of them making a purchase or getting in contact increases massively.

Check out the results from two of our clients’ campaigns

See some examples of remarketing campaigns created by us

Insurance company

588 Clicks

0,13€ cost-per-click (CPC)

21 Conversions

3,63€ cost per conversion

0.0357 conversion rate

Energy Certification Company

195 Clicks

0.21 cost-per-click (CPC)

8 Conversions

5.12 cost per conversion

0.041 conversion rate

Do you want to have a Remarketing campaing on Google™?

Fill out this form

Rute Almeida

Join the success of our 250 clients. Exponentially increase your leads and acquire new customers. All with digital marketing!

Rute C.Almeida
Made2Web, Sales Director

Get in touch

Get in touch with us

+351 214 106 747

+351 967 151 555

Service available Monday through Friday from 9:30am to 6:30pm


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