How can you get more leads and clients with a copywriting program?

Content is the key to your relationship with your customers at every stage of the buyer's journey - from attraction to loyalty.

59 %

Of consumers avoid being customers of companies that make spelling or grammatical errors

60 %

Of companies that invest in copywriting create new content daily

78 %

Of consumers rely more on brands that produce recurring content

62 %

Can be saved in your budget by using a copywriting strategy instead of traditional marketing

(Sources: Altimeter, 2014; Demand Metric; emarketer, 2016; Hubspot, 2016)

Finding the best words to talk about what you want to sell is an undoubtedly difficult task. Doing it to a high level again and again is an even bigger challenge.

Made2Web makes it easy. We are professionals who create consumer-oriented content to increase the sales of your products and services, while also improving your brand visibility in search engines.

Sell more online

Why should you focus your digital strategy on web copywriting?

90% of successful web businesses do it already, so you should too!

Why should your company base its digital strategy on web copywriting?

Digital content production (web copywriting) can help your business grow drastically.

  • Attract the attention of customers by producing content;
  • Give customers control over brand information;
  • Improve customer loyalty and identification with your brand;
  • Generate 60% more leads than with traditional web marketing (ads-based);
  • Increase direct sales and product satisfaction;

Our clients are our ambassadors


"Made2Web is a partner in whom we trust, for the quality of digital and Inbound Marketing solutions provided."

Luís Perdigão, Director of Marketing

Real Vida Seguros


"Hello, my name is Rosália and I am the manager of Clínica Liberty Portugal. Similar to our success in Spain through digital communication, we looked for an agency in Portugal that could place us in front of our target customer through different online channels. We know that digital communication is so much more than just a Facebook post or 3 Google Ads, so we looked for experts in the field. With Made2Web, we felt something different. After a month of working together, we received many new contact requests, which helped us gather hundreds of new pacients. And now? We want more."

Rosália Pedrosa, Manager

Clínicas Liberty Portugal


"I found Made2Web through Ruth Almeida and was awakened to a new way to communicating in the digital world. Since then, our partnership has grown and we have always found fruitful ways to achieve business objectives for both organizations. Congratulations Made2Web!"

Dora Loureiro



"After the WHITE evolution study, I am congratulating you for the results verified so far, and for the conscious momentum of effort in furthering our evolution. I want to once again express our satisfaction with your involvement in the expected results."

João Branco



"I have no doubt that you are to be congratulated. We have always recognized your potential. Rui, Rute, Ricardo, Filipe, Paulo, André, Ana, etc… you are the "Dream Team". We are very pleased with the results achieved by your work."

Miguel Matias


"We have worked together for a couple of years now and have had always excellent experiences with all their services, from developing an online store, to the digital marketing services we hired. Always pro-active in terms of new developments, they solve many of our problems and, in the end, the sales show a job well done. We strongly recommend this company for everything digital-related."

Luís Coutinho

Lifenatura - Online Natural Products Store


"We tried SEO before but never really saw the practical results. We then decided to accepts Made2Web's proposal to try again, but without being too excited. And time was the charm! Our website reached 3.000 new people and the visibility increased in 180% in just 4 months. The interesting fact is that this visibility reflected in a real sales boost. Thank you Made2Web's team!"

Alexandra Vasconcelos

Clínicas Viver


"Be-Slim is an innovative 100% online Slimming Clinic, which has allowed hundreds of people to lose weight and gain self-esteem. We are proud to share this victory with Made2Web, without whom this innovative idea could not have been fulfilled. My thank you to an available and dedicated team, who doesn’t pose obstacles but rather provide solutions to the road ahead. Be-Slim's success is ours and yours."

Isabel Mendonça, CEO



"When Made2Web sugested an SEO strategy to improve the visibility of our website, I accepted it, without understanding exactly what it was, because I trust them. The truth is that in 5 months Made2Web’s digital strategy had increased the visibility of my Hormonal Modulation clinic and anti-aging medicine in Google by 56%. We jumped from about 5,000 visitors per month to more than 8,000! This is a huge increase. This SEO program allowed more users to find our clinic and services through the web, which was reflected in an increase in our work. Thank you Made2Web!"

Dra. Ivone Mirpuri

Clínica Anti-Aging

    Did you know that copywriting is writing in a way that sells more?

    We show you how to write content that hooks your audience

    Copywriting uses words to sell and content needs to be fascinating and alluring. Here are 8 free tips that can kick start your brand's relationship with your customers:

    1.Describe your consumer

    The more you know about your target, the easier it gets to highlight irresistible benefits through your copy.


    5.Use metaphors and analogies

    If your product is complex it’s essential to use analogies which allow your audience to identify with the problems that your product solves.

    2.Highlight the benefits

    The benefits of your brand should help customers. Present them as if they are the solution to their problems.


    6.Use social proof

    Show that there are countless other customers who benefit from your product and are ready to become brand evangelists.

    3.Be emotional

    Shopping decisions are usually based on emotion. Your campaigns should be making your audience laugh or cry!


    7.Create urgency

    Persuasion happens in a short window. Take your target out of their comfort zone and ask them to make an urgent decision. Make them act!

    4.Write concise and objective content

    Without doubt, clear and concise messages are easier for customers to digested.


    8.Create calls to action (CTA)

    Copy is the tool but sales is the goal. Create shortcuts throughout your content so people can click on them and take action!

    What is bad copywriting?

    Now you know what you need to do, we're going to teach you what you should avoid. Follow these 4 steps!

    What is bad copywriting?

    • Don't force content into boring formats which offer nothing new to the reader
    • Don't be boring. No one wants indifferent and uninspiring content in their inbox
    • Don't rely on sales people to make all your sales. Use content to help them!
    • Don't be protective of your copy. Share it whenever and wherever you can!

    See our copywriting skills in action

    Learn more about our client and how copywriting helped them achieve their goals

    Business area: Insurance

    Contents developed:

    Content for website and blog

    Informative eBooks

    Promotional and attractive videos

    Workflows of 6-8 personalized emails based on client type

    Posts in social media


    €2 cost per lead

    €6.5 cost per customer acquisition

    2500 shares on social media in just 3 months

    400% increase in search engine visibility

    300% more leads in the targeted market

    Do you want your website content to atract and sell more online?

    Fill out this form

    Rute Almeida

    Join the success of our 250 clients. Exponentially increase your leads and acquire new customers. All with digital marketing!

    Rute C.Almeida
    Made2Web, Sales Director

    Get in touch

    Get in touch with us

    +351 214 106 747

    +351 967 151 555

    Service available Monday through Friday from 9:30am to 6:30pm