How can you get more leads and clients with a copywriting program?

Content is the key to your relationship with your customers at every stage of the buyer's journey - from attraction to loyalty.

59 %

Of consumers avoid being customers of companies that make spelling or grammatical errors

60 %

Of companies that invest in copywriting create new content daily

78 %

Of consumers rely more on brands that produce recurring content

62 %

Can be saved in your budget by using a copywriting strategy instead of traditional marketing

(Sources: Altimeter, 2014; Demand Metric; emarketer, 2016; Hubspot, 2016)

Finding the best words to talk about what you want to sell is an undoubtedly difficult task. Doing it to a high level again and again is an even bigger challenge.

Made2Web makes it easy. We are professionals who create consumer-oriented content to increase the sales of your products and services, while also improving your brand visibility in search engines.

Sell more online

Why should you focus your digital strategy on web copywriting?

90% of successful web businesses do it already, so you should too!

Why should your company base its digital strategy on web copywriting?

Digital content production (web copywriting) can help your business grow drastically.

  • Attract the attention of customers by producing content;
  • Give customers control over brand information;
  • Improve customer loyalty and identification with your brand;
  • Generate 60% more leads than with traditional web marketing (ads-based);
  • Increase direct sales and product satisfaction;

Our clients are our ambassadors


Made2Web is a trusted partner for the scope and quality of their Digital Promotion and Inbound Marketing solutions.

Luis Perdigão, Marketing Director

Real Vida Seguros

Clínica Liberty Portugal

Hello, my name is Rosalia and I am responsible for the management of Liberty clinics in Portugal. As with the speedy success in Spain from digital communication, we wanted an agency in Portugal to put us in front of our potential clients where they are most present over various online channels. Because we know that working online is about much more than two posts on Facebook and three ads on Google, we went looking for experts in the field. We asked for a number of proposals and had several meetings. With Made2Web we felt it wasn’t more of the same. After a month of working together, we have received many contact requests, which allowed us to help more than a hundred new patients.

Rosalia Pedrosa, Manager

Clínica Liberty Portugal


I found Made2Web through Ruth Almeida and was awakened to a new way to communicating in the digital world
Since then, our partnership has grown and we have always found fruitful ways to achieve business objectives for both organizations.
Congratulations Made2Web!

Dora Loureiro



With the recognition of the WHITE evolution study, Im pleased with the results verified so far. As well as with the conscious efforts towards a larger evolution. I should like once again to express our satisfaction with the expected results.

João Branco



I have no doubt that they are to be congratulated, since we have always recognized your potential in general, Rui, Rute, Ricardo, Filipe, Paulo, André, and Ana etc ... "Team marvel". We are also pleased with the results achieved, due to your work.

Miguel Matias


We have worked together for a couple of years now and have always had excellent experiences for all the services, from developing an online store, to the digital marketing services we have in place.
Always pro-active in terms of new developments, you solve many of our problems and in the end the sales show a good job well done. We strongly advise this company for everything digital-related.

Luis Pedro Coutinho



We had already made some attempts to optimize our website (SEO) but never felt any practical advantages. We decided to accept Made2Web’s proposal and try again, but without great enthusiasm. But this time it worked! We not have 3000 new people coming to our site. The visibility of our website increased by 180% in four months. The most interesting part is that this visibility was seen in a real increase in sales. Thank you very much to the Made2Web team!

Alexandra Vasconcelos

Clínicas Viver


Be-Slim is marketed as an innovative company, being a 100% online Slimming Clinic, which has allowed hundreds of people to lose weight and gain self-esteem. We are proud to share our victory with Made2Web, without whom this innovative idea could not have been realized. My thanks to an available and dedicated team, who don’t pose obstacles but rather provide solutions to the road ahead. Be-Slims success is ours and yours.

Isabel Mendonça



When Made2Web informed me of an SEO strategy to improve our site visibility, I accepted without fully understanding what it was, because I fully trust them. The truth is that in five months, their digital strategy increased the visibility of my website on Google by 56% . We have gone from about 5,000 visitors to more than 8,000 visitors per month! It is an excellent increase. Thank you Made2Web!

Dra Ivone Mirpuri

Clínica Anti-Aging


    We show you how to write content that hooks your audience

    Copywriting uses words to sell and content needs to be fascinating and alluring. Here are 8 free tips that can kick start your brand's relationship with your customers:

    1.Describe your consumer

    The more you know about your target, the easier it gets to highlight irresistible benefits through your copy.


    5.Use metaphors and analogies

    If your product is complex it’s essential to use analogies which allow your audience to identify with the problems that your product solves.

    2.Highlight the benefits

    The benefits of your brand should help customers. Present them as if they are the solution to their problems.


    6.Use social proof

    Show that there are countless other customers who benefit from your product and are ready to become brand evangelists.

    3.Be emotional

    Shopping decisions are usually based on emotion. Your campaigns should be making your audience laugh or cry!


    7.Create urgency

    Persuasion happens in a short window. Take your target out of their comfort zone and ask them to make an urgent decision. Make them act!

    4.Write concise and objective content

    Without doubt, clear and concise messages are easier for customers to digested.


    8.Create calls to action (CTA)

    Copy is the tool but sales is the goal. Create shortcuts throughout your content so people can click on them and take action!

    What is bad copywriting?

    Now you know what you need to do, we're going to teach you what you should avoid. Follow these 4 steps!

    What is bad copywriting?

    • Don't force content into boring formats which offer nothing new to the reader
    • Don't be boring. No one wants indifferent and uninspiring content in their inbox
    • Don't rely on sales people to make all your sales. Use content to help them!
    • Don't be protective of your copy. Share it whenever and wherever you can!


    Learn more about our client and how copywriting helped them achieve their goals

    Business area: Insurance

    Contents developed:

    Content for website and blog

    Informative eBooks

    Promotional and attractive videos

    Workflows of 6-8 personalized emails based on client type

    Posts in social media


    €2 cost per lead

    €6.5 cost per customer acquisition

    2500 shares on social media in just 3 months

    400% increase in search engine visibility

    300% more leads in the targeted market


    Fill out this form

    Rute Almeida

    Join the success of our 250 clients. Exponentially increase your leads and acquire new customers. All with digital marketing!

    Rute C.Almeida
    Made2Web, Sales Director

    Get in touch

    Get in touch with us

    351 214 106 747

    351 967 151 555

    Service available Monday through Friday from 9:30am to 6:30pm


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    Os dados pessoais, assim, tratados pela Made2Web têm como fundamento jurídico o consentimento por mim prestado para essa finalidade específica. A Made2Web compromete-se a tratar os meus dados pessoais de forma confidencial, a utilizá-los exclusivamente para as finalidades indicadas, garantindo a segurança dos mesmos, de forma a evitar a sua alteração, perda e tratamento ou acesso não autorizado. Os meus dados pessoais serão armazenados e conservados apenas pelo período necessário para as finalidades que motivaram a sua recolha ou o seu posterior tratamento, desde que não haja oposição, findo o qual os mesmos serão eliminados.



    (1)Made2Web Digital Agency Unipessoal Lda, pessoa coletiva com NIPC 510751199, com sede na Praça da República, n.º 93, 1.º Dt.º, 2500-798 Caldas da Rainha e com o número de telefone (+351) 214 106 747.

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