Implement a digital marketing plan to generate more leads

You probably already know that digital marketing is essential, but did you know that:

83 %

Of Portuguese people access the internet for personal use.

24 %

Of Portuguese people use the internet to seek for advice.

42 %

Of Portuguese people find solutions from local searches.

52 %

Of Portuguese people compare different solutions before buying online.

38 %

Of Portuguese people watch and share videos online every day.

21 %

Of Portuguese people buy products through online ads.

(Source: Google™, 2016)

These 6 statistics tell you that digital marketing should cover multiple areas.

But how do you choose and plan for these areas successfully and on-time while still getting a positive ROI?

That's where Made2Web comes in:

  • We conduct a complete diagnostic of your digital presence against your competition
  • We study the behaviors, likes and trends of your target audience;
  • We design a digital marketing plan based on the activities which have been delivering the best results in your industry.
Plan these actions successfully


Remember the statistics you read earlier? They give you some clues on where to start. Take a look:

Copywriting – Blog

Your website should have an area where you can address the needs and questions of your visitors.

It should act as an opinion leader in your industry. Remember... your reader is curious and wants to see credibility in your website.

Social Proof – Testimonials

Your website must show that your services and products are worth double their prices.

You need to show the reader that you have lots of customers who speak highly of you and are happy to give you testimonials.

Interactivity – Videos

Your website should have an area where you can address the needs and questions of your visitors.

Your users watch videos every day and will remember your brand better if they see new videos every week.

Visibility – Advertising

Your brand isn't yet well-known in the market? Don't worry, that's what advertising is for.

Google™ Search and Display ads generate leads every day. Could your website benefit from this visibility?

What you can you expect from your digital marketing plan?

After designing the plan we will support you in the implementation. And so you can easily:


Surpass your competition on search engines, social networks and digital media.

2. Attract your consumers

Be present on the platforms that your potential customers use the most, on the days and hours with greater interactivity.


Communicate your most effective solutions to meet the real needs of your customers.


Acquire qualified leads who are ready to be contacted or purchase.


Capture the interest and attention of your customers with customized posts on the platforms that they actually use.

6. Create brand ambassadors

Develop client cultivation actions, in order to generate positive public reviews about your brand.

Get support implementing your plan


See how we future-proof your digital marketing strategy

1.We define your personas

Who are your current customers? Are they who you wanted or even expected? We profile your target customer according to demographic, economic and financial data along with their consumption and leisure habits too. Segment your digital marketing and sell more.

2.We outline your goals

How much do you want to earn over the next 12 months? How many new customers do you want in the next fiscal year? How many services/products on average do you want to sell to each client? What is your desired ROI? Follow our SMART goals.

3.We identify the necessary tools

Do social networks or organic search engine results make more sense for your digital marketing? Should you pay for Google™ AdWords? How about email marketing? Discover your best digital channels.

4.We audit your digital presence

How happy are you with your website? Does it work on smartphones? Do visitors like your content? What is your search engine ranking? Bring your website to the doctor.

5.We audit your competition

Who are your digital competitors? What are their websites like and what makes them special? What are their weaknesses? And their strengths? Who do they target? Spy on your competition and you're going to learn a lot!

6.We create custom messages

Do you have trouble converting prospects into customers? Do you already have some new customers but can't evolve them? Are you communicating with each customer in a personalized and automated way? It’s challenging... but it works!

Our clients are our ambassadors

Choose to work with us and one day your company will be here too

Hello my name is Tina and I am responsible for the management of Liberty Clinics in Portugal. Just like the fast success in Spain, (...) 

Rosalia Pedrosa, Manager

Clinics Liberty Portugal,

"Made2Web is a partner in whom we trust, for the Quality of Digital and Inbound Marketing solutions provided. (...)

Luis Perdigão, Marketing Director

Real Vida Seguros,
Life insurer

There has always been cooperation, availability, initiative and professionalism in the relationship between ECODEAL and Made2Web (...) 

Teresa Neves, Sales Manager


Everything seems to be going well. We have had notable increases already in the amount of queries and bookings through the site. Merci. (...) 


Clínica do Ossos

At Hidroreport we know the importance of being on the first page of Google. With only 1 month of SEO work, were already in the top 3 places (...) 

Ruy Vieira

Clínica Faccia is a leading cosmetic surgery clinic and as such we use innovative digital marketing strategies.  (...) Clínica Faccia is a leading cosmetic surgery clinic and as such we use innovative digital marketing strategies.  (...) 

Dr.Miguel Andrade

Clínica Faccia

I have no doubt that you should be congratulated, since we’ve always recognize your overall potential, Rui, Ruth, Ricardo, Filipe ( ...) 

Miguel Matias

We are pleased with the work from Made2Web both in terms of artistic design and the (...) 

Dr. Borges de Sousa

Instituto de técnicas de Saúde

As a dentist who is adept with new technologies, I set out to have a website for my dental clinics, (...) 

Dr. Thomas Schreiner

Clínica Schreiner

Be-Slim markets itself as an innovative company, being a 100% online Slimming Clinic, which has allowed (...) 

Isabel Mendonça


We are very happy with Made2Web’s services, who developed several projects simultaneously all aimed at (...) 

Luis Lousa

Digital Repair

The website is brilliant. I can’t thank you enough. Patient numbers remain high. In fact this December, usually a slow month, was my third (...) 


Ive been looking for a while for help to get more exposure for my company on the internet. I got tired of approaching companies (...) 

Daniel Roda

Underdog Surf House

Im very happy and excited to work with your company. We will continue to reap the rewards. I wish great (...) 

Patrícia Nogueira

Gabinete de Saúde

When Made2Web proposed an SEO strategy to improve our site visibility, I accepted it without fully understanding (...) 

Dra Ivone Mirpuri

Clínica Anti-Aging


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    Rute Almeida

    Join the success of our 250 clients. Exponentially increase your leads and acquire new customers. All with digital marketing!

    Rute C.Almeida
    Made2Web, Sales Director

    Get in touch

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    351 214 106 747

    351 967 151 555

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