SEO as a digital marketing strategy

Increase the visibility of your website on search engines

  • Do you know the ranking of your website on search engines like Google™?
  • What about the rankings of your competitors?
  • What search terms do your customers need to use to find your website?
  • Do your users like your website?
Increase the visibility of your website on search engines
Where are you on Google™? >>

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2% Of clicks are from Google™'s 2nd page, and this number keeps dropping.

98% Of clicks are for the top 10 results on the 1st page of Google™.

60% Of people click on the first 3 results on the 1st page of Google™ - This is where your website needs to be.


Why does your company need an SEO service?

Find out what SEO is and what it can do for your online business

SEO (Search Engine Optimization) is the process of optimizing your website so that it appears in the first spots of Google search results when someone searches for keywords connected to the content of your website.

This process is divided into two main strategies, Onsite SEO and Offsite SEO.

What is Onsite SEO?

Onsite SEO is related to optimizations performed at a technical level on your actual website. This is the first step towards fast and accurate Google™ indexing, but it requires at least a basic knowledge of programming.

What is Offsite SEO?

Offsite SEO is an optimization of the external factors used to promote your website on the internet. It could include, for example, the creation of articles with specific keywords, \"Link Building\" or even the use of social networks. It involves all and any tools used to attract the attention of users and influence your ranking on the different search engines.

What is SEO?
Link building
Social networks

Caption: The elements that build an Onsite and Offsite SEO strategy


Our SEO digital marketing services have successfully put thousands of web pages in Google™'s TOP3 search results


Made2Web is a trusted partner for the scope and quality of their Digital Promotion and Inbound Marketing solutions.

Luis Perdigão, Marketing Director

Real Vida Seguros

Clínica Liberty Portugal

Hello, my name is Rosalia and I am responsible for the management of Liberty clinics in Portugal. As with the speedy success in Spain from digital communication, we wanted an agency in Portugal to put us in front of our potential clients where they are most present over various online channels. Because we know that working online is about much more than two posts on Facebook and three ads on Google, we went looking for experts in the field. We asked for a number of proposals and had several meetings. With Made2Web we felt it wasn’t more of the same. After a month of working together, we have received many contact requests, which allowed us to help more than a hundred new patients.

Rosalia Pedrosa, Manager

Clínica Liberty Portugal


I found Made2Web through Ruth Almeida and was awakened to a new way to communicating in the digital world
Since then, our partnership has grown and we have always found fruitful ways to achieve business objectives for both organizations.
Congratulations Made2Web!

Dora Loureiro



With the recognition of the WHITE evolution study, Im pleased with the results verified so far. As well as with the conscious efforts towards a larger evolution. I should like once again to express our satisfaction with the expected results.

João Branco



I have no doubt that they are to be congratulated, since we have always recognized your potential in general, Rui, Rute, Ricardo, Filipe, Paulo, André, and Ana etc ... "Team marvel". We are also pleased with the results achieved, due to your work.

Miguel Matias


We have worked together for a couple of years now and have always had excellent experiences for all the services, from developing an online store, to the digital marketing services we have in place.
Always pro-active in terms of new developments, you solve many of our problems and in the end the sales show a good job well done. We strongly advise this company for everything digital-related.

Luis Pedro Coutinho



We had already made some attempts to optimize our website (SEO) but never felt any practical advantages. We decided to accept Made2Web’s proposal and try again, but without great enthusiasm. But this time it worked! We not have 3000 new people coming to our site. The visibility of our website increased by 180% in four months. The most interesting part is that this visibility was seen in a real increase in sales. Thank you very much to the Made2Web team!

Alexandra Vasconcelos

Clínicas Viver


Be-Slim is marketed as an innovative company, being a 100% online Slimming Clinic, which has allowed hundreds of people to lose weight and gain self-esteem. We are proud to share our victory with Made2Web, without whom this innovative idea could not have been realized. My thanks to an available and dedicated team, who don’t pose obstacles but rather provide solutions to the road ahead. Be-Slims success is ours and yours.

Isabel Mendonça



When Made2Web informed me of an SEO strategy to improve our site visibility, I accepted without fully understanding what it was, because I fully trust them. The truth is that in five months, their digital strategy increased the visibility of my website on Google by 56% . We have gone from about 5,000 visitors to more than 8,000 visitors per month! It is an excellent increase. Thank you Made2Web!

Dra Ivone Mirpuri

Clínica Anti-Aging

    What are the benefits of including SEO in your digital marketing strategy?

    If you want visitors to come to your website, then the most effective solution is SEO.

    Your website needs online visibility to stand out from the competition, right?
    Your target audience uses Google™ more and more, so your website needs to be at the top of Google™.


    Better positioning brings more traffic to your website.

    Clicks on organic results are free, unlike the paid search results.

    Increased traffic and a good user experience will make Google™ give you higher website score.

    This higher score leads to an improvement in the rankings of all pages of your website.

    Improving your rankings means outpassing your competitors.

    Keep in mind that if you get more relevant traffic, then you’ll also get more sales, contact requests and conversions

    What is the 1st step in an SEO service? Define the best keywords.

    If you choose the correct keywords, it will be a lot easier and faster to reach the top of Google™


    Google™ algorithms are constantly changing, which means it’s crucial that you correctly analyze the search terms (or keywords) used by your potential customers.

    By doing this, we can guarantee that the traffic coming from search engines increases and stays relevant to your business.

    A keyword can be used in your website in a few different of ways:

    Blog:Create articles that revolve around a particular keyword and that sends users to other valuable pages on your website;

    News:Keep your customers up-to-date with your company and industry with a dedicated section on your website;

    Product/Service page:Use specific keywords related to your product or service on these pages.

    What is the 2nd step in an SEO service? Optimize your website’s performance

    Optimizing your website's performance will take your website to the top of Google™ faster

    Give your users the best experience possible

    The user experience on your website is one of the most important criteria for your website’s search engine ranking.

    According to Google™, the better the performance of your website, the better the user experience will be. A satisfied user tends to want to return to your website and Google™ will reward your website for that and push it further into the top seach results. To take advantage of this, consider these 3 criteria:

    Website speed;

    Responsiveness on mobile devices;

    Structure of pages.

    "When Made2Web sugested an SEO strategy to improve the visibility of our website, I accepted it, without understanding exactly what it was, because I trust them. The truth is that in 5 months Made2Web’s digital strategy had increased the visibility of my Hormonal Modulation clinic and anti-aging medicine in Google by 56%. We jumped from about 5,000 visitors per month to more than 8,000! This is a huge increase. This SEO program allowed more users to find our clinic and services through the web, which was reflected in an increase in our work. Thank you Made2Web!"

    Dra. Ivone Mirpuri, Medical, Clinic of Anti-Aging Medicine


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    Rute Almeida

    Join the success of our 250 clients. Exponentially increase your leads and acquire new customers. All with digital marketing!

    Rute C.Almeida
    Made2Web, Sales Director

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