SEO as a digital marketing strategy

Increase the visibility of your website on search engines

  • Do you know the ranking of your website on search engines like Google™?
  • What about the rankings of your competitors?
  • What search terms do your customers need to use to find your website?
  • Do your users like your website?
Increase the visibility of your website on search engines
Where are you on Google™? >>

Ask for a free report

DO YOU KNOW HOW MANY PEOPLE VISIT
THE 2ND PAGE
OF SEARCH RESULTS ON
GOOGLE™?

Google

2% Of clicks are from Google™'s 2nd page, and this number keeps dropping.

98% Of clicks are for the top 10 results on the 1st page of Google™.

60% Of people click on the first 3 results on the 1st page of Google™ - This is where your website needs to be.

Source: http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position

Why does your company need an SEO service?

Find out what SEO is and what it can do for your online business

SEO (Search Engine Optimization) is the process of optimizing your website so that it appears in the first spots of Google search results when someone searches for keywords connected to the content of your website.

This process is divided into two main strategies, Onsite SEO and Offsite SEO.

What is Onsite SEO?

Onsite SEO is related to optimizations performed at a technical level on your actual website. This is the first step towards fast and accurate Google™ indexing, but it requires at least a basic knowledge of programming.

What is Offsite SEO?

Offsite SEO is an optimization of the external factors used to promote your website on the internet. It could include, for example, the creation of articles with specific keywords, \"Link Building\" or even the use of social networks. It involves all and any tools used to attract the attention of users and influence your ranking on the different search engines.

What is SEO?
OnSite
Content
Structure
Indexing
Images
OffSite
Link building
Blog
Social media
Ads

Caption: The elements that build an Onsite and Offsite SEO strategy

CHECK OUT OUR CLIENTS WHO NOW HAVE THEIR WEBSITES AT THE TOP OF GOOGLE™

Our SEO digital marketing services have successfully put thousands of web pages in Google™'s TOP3 search results

Made2web

"Made2Web is a partner in whom we trust, for the quality of digital and Inbound Marketing solutions provided."

Luis Perdigão, Director of Marketing

Real Vida Seguros

Made2web

"Hello, my name is Rosália and I am the manager of Clínica Liberty Portugal. Similar to our success in Spain through digital communication, we looked for an agency in Portugal that could place us in front of our target customer through different online channels. We know that digital communication is so much more than just a Facebook post or 3 Google Ads, so we looked for experts in the field. With Made2Web, we felt something different. After a month of working together, we received many new contact requests, which helped us gather hundreds of new pacients. And now? We want more."

Rosália Pedrosa, Manager

Clínicas Liberty Portugal

Made2web

"I found Made2Web through Ruth Almeida and was awakened to a new way to communicating in the digital world. Since then, our partnership has grown and we have always found fruitful ways to achieve business objectives for both organizations. Congratulations Made2Web!"

Dora Loureiro

Winsig

Made2web

"After the WHITE evolution study, I am congratulating you for the results verified so far, and for the conscious momentum of effort in furthering our evolution. I want to once again express our satisfaction with your involvement in the expected results."

João Branco

White

Made2web

"I have no doubt that you are to be congratulated. We have always recognized your potential. Rui, Rute, Ricardo, Filipe, Paulo, André, Ana, etc… you are the "Dream Team". We are very pleased with the results achieved by your work."

Miguel Matias

misterius.pt

Made2web

"We have worked together for a couple of years now and have had always excellent experiences with all their services, from developing an online store, to the digital marketing services we hired. Always pro-active in terms of new developments, they solve many of our problems and, in the end, the sales show a job well done. We strongly recommend this company for everything digital-related."

Luis Coutinho

Lifenatura - Online Natural Products Store

Made2web

"We tried SEO before but never really saw the practical results. We then decided to accepts Made2Web's proposal to try again, but without being too excited. And time was the charm! Our website reached 3.000 new people and the visibility increased in 180% in just 4 months. The interesting fact is that this visibility reflected in a real sales boost. Thank you Made2Web's team!"

Alexandra Vasconcelos

Clínicas Viver

Made2web

"Be-Slim is an innovative 100% online Slimming Clinic, which has allowed hundreds of people to lose weight and gain self-esteem. We are proud to share this victory with Made2Web, without whom this innovative idea could not have been fulfilled. My thank you to an available and dedicated team, who doesn’t pose obstacles but rather provide solutions to the road ahead. Be-Slim's success is ours and yours."

Isabel Mendonça, CEO

be-Slim

Made2web

"When Made2Web sugested an SEO strategy to improve the visibility of our website, I accepted it, without understanding exactly what it was, because I trust them. The truth is that in 5 months Made2Web’s digital strategy had increased the visibility of my Hormonal Modulation clinic and anti-aging medicine in Google by 56%. We jumped from about 5,000 visitors per month to more than 8,000! This is a huge increase. This SEO program allowed more users to find our clinic and services through the web, which was reflected in an increase in our work. Thank you Made2Web!"

Dra. Ivone Mirpuri

Clínica Anti-Aging

    What are the benefits of including SEO in your digital marketing strategy?

    If you want visitors to come to your website, then the most effective solution is SEO.

    Your website needs online visibility to stand out from the competition, right?
    Your target audience uses Google™ more and more, so your website needs to be at the top of Google™.

    setas

    Better positioning brings more traffic to your website.

    Clicks on organic results are free, unlike the paid search results.

    Increased traffic and a good user experience will make Google™ give you higher website score.

    This higher score leads to an improvement in the rankings of all pages of your website.

    Improving your rankings means outpassing your competitors.

    Keep in mind that if you get more relevant traffic, then you’ll also get more sales, contact requests and conversions

    What is the 1st step in an SEO service? Define the best keywords.

    If you choose the correct keywords, it will be a lot easier and faster to reach the top of Google™

     

    Google™ algorithms are constantly changing, which means it’s crucial that you correctly analyze the search terms (or keywords) used by your potential customers.

    By doing this, we can guarantee that the traffic coming from search engines increases and stays relevant to your business.

    A keyword can be used in your website in a few different of ways:

    Blog:Create articles that revolve around a particular keyword and that sends users to other valuable pages on your website;

    News:Keep your customers up-to-date with your company and industry with a dedicated section on your website;

    Product/Service page:Use specific keywords related to your product or service on these pages.

    What is the 2nd step in an SEO service? Optimize your website’s performance

    Optimizing your website's performance will take your website to the top of Google™ faster

    Give your users the best experience possible

    The user experience on your website is one of the most important criteria for your website’s search engine ranking.

    According to Google™, the better the performance of your website, the better the user experience will be. A satisfied user tends to want to return to your website and Google™ will reward your website for that and push it further into the top seach results. To take advantage of this, consider these 3 criteria:

    Website speed;

    Responsiveness on mobile devices;

    Structure of pages.

    "When Made2Web sugested an SEO strategy to improve the visibility of our website, I accepted it, without understanding exactly what it was, because I trust them. The truth is that in 5 months Made2Web’s digital strategy had increased the visibility of my Hormonal Modulation clinic and anti-aging medicine in Google by 56%. We jumped from about 5,000 visitors per month to more than 8,000! This is a huge increase. This SEO program allowed more users to find our clinic and services through the web, which was reflected in an increase in our work. Thank you Made2Web!"

    Dra. Ivone Mirpuri, Medical, Clinic of Anti-Aging Medicine

    WHAT ARE YOUR COMPANY’S DIGITAL GOALS?

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    Rute Almeida

    Join the success of our 250 clients. Exponentially increase your leads and acquire new customers. All with digital marketing!

    Rute C.Almeida
    Made2Web, Sales Director

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