SOCIAL MEDIA MARKETING? LEARN HOW IT WORKS!

Follow these 3 simple steps to succeed in Social Media

01. Create a community that loves and defends your brand;

02. Awaken the curiosity of new consumers;

03. Use paid campaigns to generate higher return on investment.

Social media marketing

WHAT CAN YOU GET OUT OF A SOCIAL MEDIA STRATEGY?

The benefits are hard to ignore. Learn more about them here:

Increase brand awareness

More brand recall

Social media channels allow you to develop your brand's voice. Make sure your customers hear about you when they spend time online.

More opportunities to convert

More opportunities to convert

Each post is a new opportunity to start conversions. Getting better results is not magic, it’s just hard work.

Brand authority

More brand authority

Each mention of your brand creates an influential wave of digital word-of-mouth.

Increase the number of loyal consumers

More loyal consumers

As you build a relationship with your customers, you are also creating a community.

A more ‘human’ brand converts more

Greater proximity to the brand

When you develop a brand personality, you’re creating real connections that lead to online conversions.

Improvement in SEO rankings

Improvement in SEO rankings

A social media strategy helps improve your organic ranking on search engines. It is also a great way to steer traffic to your website.

Social network marketing

Society is changing quickly. Are you changing with it?

Of all the Portuguese people who use social media...

94 %

has a Facebook™ account

43 %

has a YouTube™ account

37 %

uses smartphones to access social media between 6pm and 8pm

67 %

follows public figures on social networks

62 %

follows brands on social networks

87 %

usually watches videos while navigating through social media.

Source: Marktest™ 2016

Which platform(s) to choose?

Here are some of the most powerful social networks in Portugal

Facebook

The number 1 social network in the world! This platform has already connected more than 1 billion active users. Over 300 million images are uploaded onto the network every day. Facebook Ads is their native ad platform.

(Source: Facebook)

Instagram

A rapidly growing network that attracts a younger target audience. The use of videos and photos demands a more visual approach from you, but Instagram posts generate 10x more interactions from users than Facebook. They use Facebook Ads as their advertising platform.

(Source: BrandWatch)

Youtube

Did you know that over 6 billion hours of video are watched every month? Users can share content and follow influential people. There are many brands working with “youtubers” to achieve success. You can advertise on the network through Trueview in Google™ AdWords.

(Source: Facebook)

LET US TELL YOU THE STORY OF BENEBIKE

An online bike shop that is growing day after day on Facebook

Implemented actions

01.

Competitive analysis

02.

Facebook™ pixel implementation

03.

Result tracking in Google™ Analytics

04.

Organic daily publications

05.

Monthly investment in Facebook™ Ads

Benebike growth chart - Facebook followers

Marketing Benebike

Some posts with huge organic success

Successful posts Successful posts Successful posts

Do you want to have a stronger presence in Social Networks?

Fill out this form

Rute Almeida

Join the success of our 250 clients. Exponentially increase your leads and acquire new customers. All with digital marketing!

Rute C.Almeida
Made2Web, Sales Director

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