Reach your Marketing Goals in just 24 hours withe Google Ads

How is my Google Ads strategy executed?

After the proposal is closed, a campaign plan is drawn up with all the tasks outlines - setup, monitor and optimization. In this stage we are ready to start fighting for your digital goals.

This is where we start to execute the best practices to create an optimised campaign for your goal.

What are you going to implement on my Google Ads plan?

At the campaign setup, we will select the right keywords for your business to generate more qualified traffic to the destination of the campaigns - landing pages or website pages.

After choosing the keywords we will then create the ads to reach your goal - contact requests, quote requests, online purchases, branding, among others.

On the Google platform, after the keywords are added and the ads are created, we will configure other technical parameters that are indispensable for your campaign's success: ad extensions, analytics' goal setting, negative keywords, bidding strategies, languages, schedule, daily budget and remarketing list setup.

When will I start to see results on Google Ads?

Google Ads' benefits is that we can measure the results from the time the campaign is online. Google can take up to 24 hours to approve your ads. As soon as they are approved, the ads are shown and start to receive clicks.

However, critical mass is required for the measurement of deeper results and optimisations. For that, we may need 1 or 2 months or even more, depending on the investment and daily traffic.

How is the evolution of my Google campaigns analysed?

At the end of each month we will present you with a detailed performance report of the optimisations performed by our Digital Marketing team on your campaigns, with comparative results and identified opportunities for growth, at campaign and landing page level.

How do I gain more customers with Google Ads?

Google Ads advertising is becoming more effective:

• You gain more visibility in less than 24 hours;
• Your website starts showing up on the first positions of Google search results with Search campaigns;
• You get more qualified leads to work with;
• You only pay for the ad if the user clicks on it.

Why should I advertise on Google?

• 97% of consumers use Google on a daily basis for research and online shopping;
• 50% of consumers purchase after they search for something online;
• 27% of consumers search online, validate the product on the physical store and then purchase it online;
• 25% of consumers buy products or services through advertising on Google. (Source: Google)

At what time of the day should I advertise on Google?

Discover your consumers’ habits and make an informed decision

• 06h00 - 09h30: They check the news via smartphone, Visit their social networks and click on relevant advertising. If they liked the advertised product/service, they open the website and save it for later.
• 09h30 - 11h30: They check their emails on desktop, access websites via relevant newsletters received. If they like some product/service, they open the website and leave it open for later or send it to their personal email.
• 12h00 - 15h00: They browse through social media on their smartphone, click on relevant advertising and, if the advertised product/service, they leave the browser page open for later.
• 15h00 - 17h30: They use their computer to access emails, browse websites and consult newsletters. If they like any product/service, they open the website and save it for later, or forward it to their personal email.
• 17h30 - 00h00: They browse through their smartphone/tablet to check their social media updates, emails and the websites they saved all day to shop for their favourite items.

How much should I invest on Google Ads?

There is no default value in what you can invest in Google Ads but there are several relevant criteria.

If you know how to determine your budget, you can assure that Google Ads campaigns will be a lucrative investment. Take into consideration:

• Quality and structure of the Google Ads campaign;
• Website technical quality;
• Competition level in the business area;
• Cost per client acquisition;
• Company's expectation for the results to obtain.

Depending on your business area, the monthly value to invest on your Google Ads campaign may be limited. As long as the invested value is generating results, either they are sales or contacts, there is no limit on how much you could invest.