Count on the best Google Ads (former Google AdWords) campaigns to get more customers in a short period of time.
In creating a new Google Ads strategy, we will audit all previous actions and other traffic channels such as organic and social. Our goal is to be able to generate a lower cost per lead compared to your competition.
We are experienced in all different kinds of Google Ads campaigns (Search, Display, Shopping, Video and APPs) and use them to reach your digital marketing goals or to remarket to specific target audiences in your strategy.
We analyse the campaign's performance daily so that we can optimize the performance of your ads and achieve positive results. In addition, we track the user's behaviour so that we can improve the landing page experience.
Updated Best Practices
Every year, Google releases new updates and it is essential to keep up with the updates. At Made2Web, we are always on top of any new Google Ads features so that we can offer your company 100% optimised ads.
Each month, we combine the results from Google Ads and Google Analytics with other behaviour analysis tools that we use to monitor the users on the landing page. This way we can clearly see the campaign's evolution and how we can optimise the strategy.
Real Vida Seguros
With the campaign and landing page optimization, we were able to increase the number of users on the website, increase the conversion rate and reduce the cost per lead of the Credit Life Insurance.
Results in 12 months:
Cost per conversion
Soares e Mendonça
After the launch of the new website, we have created campaigns to promote various auctions. The client's old website had no conversion and with the first campaign that was online for only 4 days, we were able to generate over 400 leads.
Results in just 4 days:
Cost per lead
This client has previously done campaign but there were improvements to be made. With the optimization of said campaigns anda landing pages, we were able to reduce the cost per lead in 10€, which was our main goal.
Results in 12 months:
Cost per lead
Search Network Campaigns
Text ads that appear on the first positions of Google's search results and that you only pay for when your potential customers click on the ad.
Display Network Campaigns
Text or image ads that are displayed on the Google Display Network. The ads appear according to the campaign's segmentation.
TrueView Video Network Campaigns
Video Ads on Youtube that are displayed before, during or after the user sees a video of his choice and depends on topic of the video.
1.700 new people visited the website (at 0,30€ per click);
85 new sales were generated (5 in each 100 users bought from the website);
On average, each user spent 40€ per order;
You charged 3.400€ (with a 30% margin, by investing 500€ on Google Ads you profited 520€ net).
If your ads disappear for a few hours a day because your daily budget ended.
Increase your budget progressively and reach more users that have never seen your ad.
If your campaign doesn't spend the entire daily/monthly budget.
Your target audience is probably a niche or has very specific local characteristics and, in that case, you can even lower your current budget.
If you want to reach a high number of leads at a low cost, we are the ideal Digital Marketing Agency for your company. We have experience and a portfolio of achieved results in all different types of Google Ads campaign for our clients. We are a certified Google Partner Agency and our team has more than 50 Google certifications.
The first step is to request us a quote for your Google Ads campaigns. Next, our commercial team will contact you to know more about the online presence of your company, the goals you want to reach with Google Ads campaigns and the experience you had with previous campaigns.
We will then outline a Google Ads quote and present it to you in person, without commitment.
After the proposal is closed, a campaign plan is drawn up with all the tasks outlines - setup, monitor and optimization. In this stage we are ready to start fighting for your digital goals.
This is where we start to execute the best practices to create an optimised campaign for your goal.
At the campaign setup, we will select the right keywords for your business to generate more qualified traffic to the destination of the campaigns - landing pages or website pages.
After choosing the keywords we will then create the ads to reach your goal - contact requests, quote requests, online purchases, branding, among others.
On the Google platform, after the keywords are added and the ads are created, we will configure other technical parameters that are indispensable for your campaign's success: ad extensions, analytics' goal setting, negative keywords, bidding strategies, languages, schedule, daily budget and remarketing list setup.
Google Ads' benefits is that we can measure the results from the time the campaign is online. Google can take up to 24 hours to approve your ads. As soon as they are approved, the ads are shown and start to receive clicks.
However, critical mass is required for the measurement of deeper results and optimisations. For that, we may need 1 or 2 months or even more, depending on the investment and daily traffic.
At the end of each month we will present you with a detailed performance report of the optimisations performed by our Digital Marketing team on your campaigns, with comparative results and identified opportunities for growth, at campaign and landing page level.
Google Ads advertising is becoming more effective:
Discover your consumers’ habits and make an informed decision
There is no default value in what you can invest in Google Ads but there are several relevant criteria.
If you know how to determine your budget, you can assure that Google Ads campaigns will be a lucrative investment. Take into consideration:
Depending on your business area, the monthly value to invest on your Google Ads campaign may be limited. As long as the invested value is generating results, either they are sales or contacts, there is no limit on how much you could invest.
Download this case study for free
What steps should you take to achieve digital success?
Find out here
What can you learn from this case study?
Get in touch
Get in touch with us
Service available Monday through Friday from 9:30am to 6:30pm
*Call to the national fixed network
**Call to the national mobile network