Attract leads and retain clients with Content Marketing Strategies

With personalized content in text, image and video, you will have greater digital visibility, qualified leads and new customers!

Attract leads and retain clients with Content Marketing Strategies

Digital Content Marketing - Rute Almeida, Director of Made2Web

What can you expect from our Content Marketing Agency?

auditoria

Auditing your company's digital content

We conduct a full analysis of all digital communication of your company and your competitors, investigating weaknesses to improve and strengths to maintain.

estrategia

Strategy oriented to your company's goals

We idealize, develop and share digital content, focused on your buyer personas needs, and oriented towards your company's business goals.

conteudo

Innovative and attractive digital content

We create inspiring and interactive content, adjusted to your audience, such as 2D and 3D videos, infographics, quizzes, bots, calculators, articles, Q&A and case studies.

especialistas

Multidisciplinary management and technical team

We create a strategy with a team of video & motion graphics, web designers and web copywriters, supported by specialists in SEO, Digital Campaigns and Social Media.

web_dev

Web development and conversion optimization

We publish your content on a wide range of digital platforms, optimized both for search engines such as Google and for optimal user experience!

analitica1

Real-time analytics and conversion optimization

We monitor content performance and optimize it to meet its goals (eg attract people to the website, generate leads on landing pages and convert customers through email marketing).

Discover how some companies are growing by using a Digital Communication Strategy

allure axians Cirurgia Vascular Instituto da Prostata realvida topspa wingsys

HubSpot Partner Agency

Hubspot
Hubspot Hubspot Hubspot Hubspot Hubspot Hubspot

Results from our Content Marketing Clients

Developed Contents:

Made2Web

Contents for Diseases Pages

Made2Web

Contents for Treatment Pages

Made2Web

Content for Exams Pages

Made2Web

Blog Content

Results achieved in 6 months:

+43%

organic visibility

+414%

organic sessions

0 to 178

scheduled appointments through the website

Developed Contents:

Made2Web

Contents for Causes and Symptoms Pages

Made2Web

Contents for Treatment Pages

Made2Web

Content for Myth Pages

Made2Web

Blog Content

Results achieved in 12 months:

+43%

of pages viewed per session

+177%

average session length

5500

contacts received

In Digital Marketing, it is often said that “Content is King”
but in fact Content is Everything!

A website, an email, a post on social media, a video, a banner in a campaign... Nothing exists without content creation!
An effective Content Marketing Strategy will allow you to achieve your goals and respond to the needs of buyer personas.

Joana Gândara, Content Marketing Manager at Made2Web

Rute Almeida

Types of Digital Content in a Content Marketing Strategy

Website Content

Website Content

We create content about services and products (os Pillar Pages), specific offers (or Landing Pages) and institutional content. Complemented with SEO content - HTML tags, for a correct optimization for search engines (meta title and description, headings, image alt text).

Business Blog Content

Business Blog Content

We develop blog articles on any topic, focused on the needs and profile of your company's audience, as well as on the main search keywords. Complementing with author pages or biographies, which increase your authority, expertise and trust in Google (E-A-T).

Educational Content

Educational Content

We make different formats of educational content, such as ebooks, guides, case studies and checklists, in which we explore topics in-depth, offering relevant and valuable resources to your audience, increasing the digital authority of your brand in your area of expertise.

Social Media Content

Social Media Content

We design content such as infographics, animations, memes, videos and "behind-the-scenes" images, for Social Media, such as Facebook, Instagram, LinkedIn, Youtube and Google My Business, where each content has a specific goal (increase engagement with the brand, bring people to the website and generate leads).

Email Marketing Content

Email Marketing Content

We do email automation and Newsletters (Email Marketing) with the advantage of being personalized for each recipient. Messages are carefully thought out to promote the evolution of each lead through the different stages of the buyer’s journey, as well as customer loyalty.

Video Content

Video Content

We create videos for Video Marketing and Video Sales Strategies. We highlight Institutional videos, clients testimonials and case-studies, products and services launch videos, tutorials and demos. Video production can be indoor or outdoor using a drone, when applicable.

Campaign Content

Campaign Content

We develop content (image, text and/or video) for digital promotional campaigns. We highlight ads for search engines (SEA) like Google Ads Search and Display, ads for Social Media like Facebook, Instagram and LinkedIn and ads in SMS or Email format.

Interactive Content

Interactive Content

We produce dynamic digital content, aiming to promote interaction between users and companies' websites. Quizzes, chatbots, calculators and Q&A are successful interactive content as they also contribute to better conversion rates from users to leads.

Support Content

Support Content

We build dashboards and customized analytical reports, as well as all types of content to support companies' corporate digital communication, such as commercial and marketing presentations, product/service brochures and press releases.

How to create a Content Marketing Strategy?

Step 1: Create the Content Plan

The first step is to develop the strategy according to the buyer persona, establish the goals we want to achieve and the most important KPIs. Based on these variables, the second step is to create the plan to be implemented, where we will define the types of content to be developed and the deadlines.

Step 1: Create the Content Plan
M2W
Step 2: Elect the Project Team

Step 2: Elect the Project Team

The team can consist of several members from different areas such as copywriters, web designers, videomakers, programmers or others. It is also important to have a Content Marketing Manager, who has the strategic vision for the plan and aggregates all the produced content. Tasks are distributed to team members, who must know what their responsibilities are.

M2W

Step 3: Conceptualize and Produce Content

We create the editorial and creative concept for the content we develop, in line with the client guidelines. We make sure that any content, regardless of the format, transmits the desired message, suitable for both Buyer Personas and the targeted digital platform.

Step 3: Conceptualize and Produce Content
M2W
Step 4: Publish Cross-media Content

Step 4: Publish Cross-media Content

After creating all the content included in the Strategy, we proceed to online publishing, adapted to each platform. We also program website content (eg WordPress) optimized for search engines and for a good user experience.

M2W

Step 5: Monitor and Optimize the Content

We regularly analyze the performance of content published online, and interact with our client to proceed with the optimization, or new creation, of those that did not achieve the goals proposed in the Content Marketing strategy and plan.

Step 5: Monitor and Optimize the Content

Attract new qualified leads on the best digital channels

Digital Content Marketing will increase your online visibility, which will lead to a reduction in your company's commercial effort. This will attract more qualified leads that can become new customers.

Rute Almeida, Director of Made2Web

Rute Almeida

Meet the team that will work on your Content Marketing Strategy

Filipe Pequito

Filipe Pequito

Digital Marketing Strategist

  • Study and analyze the digital results achieved by the company;
  • Define SMART goals and the corresponding KPIs;
  • Identify and define personas for whom the Digital Marketing Strategy is intended to;
  • Create a Digital Marketing Strategy with the design of an engagement diagram, throughout the different stages of the buyer’s journey, thought for the personas and goals to be achieved.
Joana Gandara

Joana Gândara

Content Marketing Manager

  • Assess the current content of the website and all digital channels where the company communicates, classifying its suitability according to the new content strategy;
  • Benchmark and compare your digital content with the competitors, detecting new Content Marketing opportunities to explore;
  • Manage the tasks outlined in the plan with the entire project team, ensuring the consistency of the defined content strategy;
  • Implement the content plan in compliance with the deadlines.
Copywriter

Copywriter

At Made2Web we have a team of copywriters specialized in different business areas. Throughout our relationship with our partners, we encourage specific training in the areas of Inbound Marketing, Content Marketing and SEO. In this way, we can:

  • Choose the copywriter that best suits the business area and develop him specifically for the company in question;
  • Apply good practices of web copywriting throughout the editorial calendar;
  • Develop quality texts for different content types;
  • Ensure content optimization for search engines.
Tatiana

Tatiana Portugal

UI / UX designer

  • Assess the conversion potential of the company's current digital content compared to competitors;
  • Apply UI/UX best practices in all developed materials;
  • Design new layouts and new digital content in line with the goals outlined in the strategy, always considering the new market trends, suitability for Buyer Personas and optimization on target digital platforms (Website, Blog, Landing Pages, Social Networks, Email...).
Patricia

Patrícia Silva

Video Production Specialist

  • Prepare the video script together with the Digital Marketing team to align the goals of the content;
  • Location scouting to ensure preparation for filming (if it is necessary);
  • Capture sound and image with quality material (which may include the use of drones);
  • Guide the participants and/or speakers of the videos, together with Content Marketing Manager, to follow the creative idea and guarantee the quality of the storytelling;
  • Post-produce the video and adapt the format to all platforms.
Miguel Teixeira

Miguel Teixeira

Web Developer

  • Develop responsive web pages such as websites, blogs or landing pages, which suit different devices and browsers;
  • Creation of tools that improve the way users see and interact with pages;
  • Insert the digital content developed on the clients' various platforms.

Success Stories from our Clients

Cirurgia Vascular

Aesthetic and health clinic

In just 2 years the website went from 0 to 203,000 visitors, all highly segmented according to the target audience profile.

Ecodeal

Integrated management of hazardous and non-hazardous industrial waste

In less than 12 months weve put 50 keywords on the first page of Google and this continues to rise.

Clínica dos Ossos

Medical Clinic

We've put close to 2,300 keywords in Google’s top 10 in just 8 months, getting more than 7,400 monthly visits.

Winsing

Company specialized in Integrated management solutions

In 2 years, this company went from receiving 72 qualified contacts through their website to 305.

Made2web

Online shop of party and magic supplies

The online shop went from having 581 sales in 2013 to 10,176 in 2017.

Cirurgia Vascular

Aesthetic and health clinic

In just 2 years the website went from 0 to 203,000 visitors, all highly segmented according to the target audience profile.

Ecodeal

Integrated management of hazardous and non-hazardous industrial waste

In less than 12 months weve put 50 keywords on the first page of Google and this continues to rise.

Clínica dos Ossos

Medical Clinic

We've put close to 2,300 keywords in Google’s top 10 in just 8 months, getting more than 7,400 monthly visits.

Winsing

Company specialized in Integrated management solutions

In 2 years, this company went from receiving 72 qualified contacts through their website to 305.

Made2web

Online shop of party and magic supplies

The online shop went from having 581 sales in 2013 to 10,176 in 2017.

Frequently Asked Questions about Content Marketing

How does it work a budget request for content strategy?

If you want a new digital content strategy, you must contact us. Together we can identify the key information and requirements to comply with the Content Marketing. For example:

  • What are the (general or specific) Marketing or Sales goals to be achieved with a new strategy?
  • What have been the main obstacles to success with the company's current content strategy?
  • What results were obtained and on which digital platforms?
  • Does the company have specialized team in Content Marketing?
  • Who are your company's main competitors?
  • What are the profiles of the different Buyer Personas that will be the target of the new strategy?

Having determined these and other indicators, we will be ready to value the design of a new Content Marketing strategy and plan, as well as its implementation.

My business area is very technical, can you write about it?

Yes, Made2Web, as a digital agency specialized in Content Marketing, has a group of freelance web copywriters, specialized in specific and also varied topics as Insurance, Finance, Health, Wellness, Real Estate, Consulting, Retail, Engineering and projects, Education, Sports, Culture, and many others. We ensure the creation of specialized content for any technical area.

Is it possible to put the content online or you just create it?

Yes, it is possible. We collaborate with our clients in all phases of the Content Marketing process, from conceptualization to the creative and editorial development, publishing on different platforms and monitoring the content performance.

How long does the content creation process take?

Each piece of content requires a different development time, depending on the format and technical requirements. The video format is usually the most demanding, so it may take longer. The creation of a case study may also take longer, if it requires, for example, interviews with the company and its customers. Normally, a blog article, a page for the website or content for campaigns and emails are faster. For the best convenience of our clients, the time to create a piece of content will always be budgeted before any decision.

When will I start seeing results from Content Marketing actions?

On average, the results of a good organic Content Marketing strategy peak between 6 and 9 months. Paid Content Marketing strategies (that is, with paid promotion on search engines or social media) achieve results almost immediately after their publication.

How is the performance of the developed content analyzed?

To measure the gains resulting from Content Marketing actions, we must look at the leads and sales achieved. Good content attracts the right audience, which is closer to convert into qualified leads, increasing the probability of business success. Some important indicators to consider are: Lead conversion rate, CTR (click through rate), volume of traffic to the website, content engagement (shares and comments on social media), time spent on the website and the Bounce rate.

Do you optimize the content if the results are not as good as expected?

Each Content Marketing action has KPIs and precise goals, which allow a periodic evaluation of the results, essential to determine optimization needs, whether in the content itself or in the type of promotion or platform chosen. For this, it is important to evaluate elements such as the quality of the leads received, audience engagement with the content and traffic to the website.

What results can I expect from a Content Marketing strategy?

Content Marketing costs about 62% less than an Outbound Marketing action while generating 3 times more qualified leads. So you can expect high savings compared to previous investments and 3 times more leads conversion.

How much does it cost to make a Content Marketing strategy?

There are three types of costs to consider when creating a Content Marketing strategy. The first is associated with the definition of the strategy and the development plan, which is fundamental to achieve positive results. The strategy must be annual and include quarterly reviews. The second cost is related to the amount of content to be created, varying according to size and type. Finally, the third cost is for content promotion, typically to be paid directly on platforms such as Google, Facebook, LinkedIn and Youtube.

What is the ideal amount of content that should be produced?

It is important to keep the content of your website always up to date, so you should do it monthly; if we consider the content for a blog 1 new article per week may be ideal; on social media you should create between 2 to 4 weekly posts. However, these numbers may vary depending on your goals and business area.

Ask us for a proposal for your new Content Marketing Strategy

Get in touch

Get in touch with us

+351 214 106 747

+351 967 151 555

Service available Monday through Friday from 9:30am to 6:30pm