Is the return on investment (ROI) of a good email marketing campaign.
Of consumers value personalized promotional emails.
Of the success of email marketing comes from personalized campaigns.
Of companies already use personalized emails.
Email marketing leads to more conversions than any other digital channel, including search engines like Google™ and social networks like Facebook ™ .
(Sources: Campaignmonitor, 2016; Capterra, 2016)
Did you know that 50% of people with a buying intention, dont follow through due to lack of confidence? Email communications allows you to nurture and influence these people so that they come back more informed and confident to purchase!
Now that you know the major email marketing statistics and understand the importance of this strategy, what are you waiting for? Harness the power of email for your company and sell! Sell a lot!
Discover the benefits of email marketing, one by one.
The 5 commandments of generating sales with Email Marketing!
72% of people using email prefer to receive their promotional content this way, so the odds are stacked in your favor. Follow these 5 steps:
More email marketing campaigns? Analyze, optimize and re-implement
Any email campaign you use can be studied to learn more about customer behaviors and preferences. Use that knowledge to inspire your next campaign and replicate the success.
Some of the metrics that you must really keep in mind:
(Sources: Hubspot™, 2016 and MailChimp™, 2016)
An email marketing success story from Made2Web
Medical and Aesthetic Clinic
Budget invested in the campaign
Value of sales generated via e-mail campaign
1350 Email openings by users
110 Leads coming from email
15 New customers coming from email
230€ Average purchase value per customer
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