Use Inbound Marketing to get leads and retain customers

More clients. New clients. Better clients. Everyone wants them... and we can get them!

62 %

of people prefer using Google™ to research products over talking to companies.

70 %

of companies see it as the top priority for getting more "contact requests".

34 %

of businesses say turning leads into sales is very difficult.

5 %

Is, on average, the highest probability of a lead becoming a sale.

Do you know what inbound marketing is?

Find out how this magical concept brings you more customers

Ads Adwords Search

Inbound marketing attracts people to your website. Unlike traditional marketing, such as pop-up ads or TV ads, inbound marketing does this in a non-intrusive way.

Example: You are interested in buying a \"washing machine\". What would influence your purchasing decision?

Googling a website that has customer reviews and comparisons with several other washing machines?


Seeing an advert (maybe from a newspaper, TV show or even a street billboard) for a washing machine that claims to be the best on the market?

We leave the answer to your consideration.

Discover the 3 phases of online shopping

Learn how our EGO model provides a step-by-step strategy for inbound marketing success

Unlike other models that focus on the objectives of the seller, our model focuses on consumer behavior. To understand "EGO" we need to understand each step.

1st Phase

To explore To attract

Attract people from your target audience, to maximize your potential leads. It’s helpful to have a website with good search engine (SEO), to have AdWords to boost your organic positioning, and also to have social media campaigns (Facebook Ads, Instagram, LinkedIn). All these channels should be serviced by a common denominator: content. This should apply across all your landing pages, posts and social networking campaigns.

2nd Phase

Graduate To convince

Convince the visitors that they are in the right place. Content plays a key role here. Your content should tell a story that answers all the FAQs consumers have before they make a purchase. Try to stay focused on problems experienced by the consumer and keep the content consistent and relevant to potential consumers. Remember to have a solution, credibility and consistency.

3rd Phase

Opt To convert

Convert your leads into customers by getting them to fill their shopping cart or signing a service agreement. At this stage it’s essential to have the right customer support tools, such as chats, bots and contact forms. It’s also good to have free downloadable content to support the customers’ decisions as well as tools which promote urgency, like emails, texts and pop-ups.

Our clients are our ambassadors


"Made2Web is a partner in whom we trust, for the quality of digital and Inbound Marketing solutions provided."

Luís Perdigão, Director of Marketing

Real Vida Seguros


"Hello, my name is Rosália and I am the manager of Clínica Liberty Portugal. Similar to our success in Spain through digital communication, we looked for an agency in Portugal that could place us in front of our target customer through different online channels. We know that digital communication is so much more than just a Facebook post or 3 Google Ads, so we looked for experts in the field. With Made2Web, we felt something different. After a month of working together, we received many new contact requests, which helped us gather hundreds of new pacients. And now? We want more."

Rosália Pedrosa, Manager

Clínicas Liberty Portugal


"I found Made2Web through Ruth Almeida and was awakened to a new way to communicating in the digital world. Since then, our partnership has grown and we have always found fruitful ways to achieve business objectives for both organizations. Congratulations Made2Web!"

Dora Loureiro



"After the WHITE evolution study, I am congratulating you for the results verified so far, and for the conscious momentum of effort in furthering our evolution. I want to once again express our satisfaction with your involvement in the expected results."

João Branco



"I have no doubt that you are to be congratulated. We have always recognized your potential. Rui, Rute, Ricardo, Filipe, Paulo, André, Ana, etc… you are the "Dream Team". We are very pleased with the results achieved by your work."

Miguel Matias


"We have worked together for a couple of years now and have had always excellent experiences with all their services, from developing an online store, to the digital marketing services we hired. Always pro-active in terms of new developments, they solve many of our problems and, in the end, the sales show a job well done. We strongly recommend this company for everything digital-related."

Luís Coutinho

Lifenatura - Online Natural Products Store


"We tried SEO before but never really saw the practical results. We then decided to accepts Made2Web's proposal to try again, but without being too excited. And time was the charm! Our website reached 3.000 new people and the visibility increased in 180% in just 4 months. The interesting fact is that this visibility reflected in a real sales boost. Thank you Made2Web's team!"

Alexandra Vasconcelos

Clínicas Viver


"Be-Slim is an innovative 100% online Slimming Clinic, which has allowed hundreds of people to lose weight and gain self-esteem. We are proud to share this victory with Made2Web, without whom this innovative idea could not have been fulfilled. My thank you to an available and dedicated team, who doesn’t pose obstacles but rather provide solutions to the road ahead. Be-Slim's success is ours and yours."

Isabel Mendonça, CEO



"When Made2Web sugested an SEO strategy to improve the visibility of our website, I accepted it, without understanding exactly what it was, because I trust them. The truth is that in 5 months Made2Web’s digital strategy had increased the visibility of my Hormonal Modulation clinic and anti-aging medicine in Google by 56%. We jumped from about 5,000 visitors per month to more than 8,000! This is a huge increase. This SEO program allowed more users to find our clinic and services through the web, which was reflected in an increase in our work. Thank you Made2Web!"

Dra. Ivone Mirpuri

Clínica Anti-Aging

    What is the first phase of inbound marketing?

    To attract: Not everyone online is in your target market. We only want to attract the right people to your website

    What’s the point of getting 100,000 visits if only 100 of them have an interest in your service?

    We attract the right visitors to your website through the following channels:

    Search Engines

    Search Engines

    Google™ is the start point for almost every single purchasing decision. It is essential to be in the top search positions, both in terms of paid positions (AdWords) and organic (SEO) positions.



    Blogs are one of the best tools for attracting new customers. Publishing articles lets you educate your audience and respond to their questions. It also gives you a forum to establish yourself as an opinion leader, increasing credibility and loyalty.

    Social media

    Social media

    Social media helps us deliver specific content to the right people, in all phases of the sales funnel.

    It’s a great medium for speaking directly and more informally with each person.

    CPM - Cost Per Thousand Impressions

    What is the 2nd phase of Inbound Marketing?

    Graduate: Now that we have the right visitors on our website, we need to move them throught the sales funnel.



    Imagine you have huge traffic to your website, but the exit rate during the advanced stages of the purchase are huge too. The key is to not give up on these people, but give them a second chance to remind themselves of why they visited us in the first place. We develop attractive banners for whichever of your services or products they originally saw, to remind them that it’s still there waiting to be bought! This is an effective way to lure them back to the website.

    Contact Form

    Contact Form

    Collecting contact and leads is critical for an effective inbound marketing strategy. Choosing the location of forms is the key to this process. An attractive and visible form which users can’t resist filling in will guarantee the inflow of info. Make sure you use the fewest field possible but enough to be able to do follow-ups properly.

    Click to Call

    Click to Call

    The telephone icon is universal and easy to use. Clients click on it to trigger a field to put in their phone number and just like that - you have got a contact!


    Download eBook

    Your customer still won’t make a purchase? But they’re still interested in your product? OK, how about we collect the contact details of potential customers through a free download of a very interesting and informative eBook? In return we only ask for their name, email and phone.



    We love this tool. We have a visible and non-intrusive chat on our website which we find to be essential for responding immediately to any questions or issues from potential and current customers. You should use this tool too!

    What is the 3rd stage of Inbound Marketing?

    Opt: The final moment has come. The consumer has added your product to their cart or asked you for a budget.

    To make sure you seize this lead and turn them into a loyal customer, use the following tools.

    3rd phase of inbound marketing – opt


    One of the oldest methods of contact and still one of the best. If you have your lead’s number, pick up the phone and call them!



    It’s incredibly important to use remarketing techniques at this stage because it allows you to cross-sell and upsell.

    Email Automation

    Email Automation

    If you have your lead’s email address, send them a sequence of carefully designed and attractive emails: Include the benefits of your product/service and speak directly to them one on one.



    The questionnaires sent (by e-mail) or made (by phone) enable you to realize the flaws of your selling system and, at the same time, it shows that you value the opinions of your customers, allowing you to optimize the process and increase sales.



    Offer promotions and other benefits to customers that promote your brand. Turning them into brand ambassadors is an excellent way of generating customer loyalty and other leads.

    Do you want to bet on successful Inbound Marketing Strategy?

    Fill out this form

    Get in touch

    Get in touch with us

    +351 214 106 747*

    +351 967 151 555**

    Service available Monday through Friday from 9:30am to 6:30pm
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    **Call to the national mobile network