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Digital Marketing approach
Digital Sales Approach
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Digital Marketing approach
Digital Sales Approach
Attract and retain your buyer personas with a complete social media plan on Facebook, Instagram, LinkedIn and Youtube.
Strategies Development and Implementation
We create and implement an integrated Social Media strategy to increase your brand awareness, grow your community and generate more visits, leads and contacts.
Specialists in different platforms
We are specialists in different Social Networks, both with organic and paid content, to maximize results in the short and medium-term.
Update of Social Media Best Practices
We are always up-to-date on changes to social platform algorithms to provide better results for our clients.
Transparency in the Results
We deliver performance reports of the different actions implemented. We use the best KPI analysis and performance tools.
The dermatology clinic is building a stronger database through Facebook ads.
Implemented actions:
1
Landing page development, including creating and publishing an ebook for download
2
Facebook pixel installation for monitoring
3
Setup of Facebook Ads campaign driving to Landing Page
4
Monitoring the results through Facebook Ads and Google Analytics
5
Results report
The ad that generated the best results:
Achieved results:
1.717
downloaded E-Books
1.632,63€
Invested
188.411
People reached
0,95€
Cost per downloaded E-book
The fireplace store used Facebook Ads to generate more website traffic in off-season periods.
Implemented actions:
1
Copy and ad design development
2
Setup of Facebook Ads campaign driving to the website
3
Monitoring the results through Facebook Ads and Google Analytics
4
Results report
The ad that generated the best results:
Achieved results:
4.426
Clicks to Website
200€
Invested
45.697
People reached
33
Website Conversions
0,05€
Cost per click for the website
Step 1: Results Analysis and Benchmarking
We analyse your social networks, community and results obtained in the organic and paid strategies. We also analyse the quality of the traffic generated to the website and the social actions carried out by your competitors.
Step 2: Strategic Plan Development
After the initial audit, we begin the strategy development. We start by defining the personas, then map the content to be developed to achieve the strategic goals, assigning budgets and deadlines for each task. The creation of the plan takes into account both organic and paid content, on one or more social platforms such as Facebook, LinkedIn, Instagram, and Youtube, according to the client's goals.
Step 3: Reporting
Our reports show, with transparency, the results of the organic and paid social media efforts. We combine the results with Google Analytics data and also with tools that analyse user behaviour, as a way to optimise the results.
Step 4: Results Optimization
With constant monitoring of published content and active campaigns, we can optimize them to improve the results. This monitoring is done on a regularly and changes are always reported to our clients so that they always know what is being done.
If you want to grow your brand’s online community and awareness on different Social Networks, we are the Digital Marketing Partner for you. We have the experience to create campaigns and produce content in any business area.
Inês Santos
Margarida Félix
Patrícia Silva
Fernanda Ferreira
If your company has done Social Media campaigns, evaluating their positive or negative impact on the organic positioning of your website on Google's ranking can be important. This is determined by metrics analysis as website traffic volume through the paid channel, the time users remain on the website, conversion rate and abandonment rate. These and other assessments can make a very useful contribution to your company or your project.
After your request, our sales team will contact you to learn more about your online presence on the different Social Networks and what were the results obtained with the previously implemented digital strategies.
We will also need to know what goals you want to achieve and which social networks you want to work on.
Finally, Made2Web will prepare a Social Media proposal, and present it to you in person, with no obligation.
We'll create a monthly plan for you with organic and paid content, and we'll start fighting to achieve your digital goals right away.
Here we start optimising your social media pages, producing content for your community and setting up your campaigns.
Our plan will be divided into two main strategies: Organic and Paid.
The organic plan is the posts that are published throughout the month on your page to generate interaction with the community.
In the plan we defined the number and type of posts to be created throughout the month. Posts can be more frequent (every day or every 2 days) or less regular (once a week, for example).
Regarding the type of posts, we should always choose to have a variety of content. Some examples are blog articles, videos, case studies, trends, statistics, among others.
The paid plan consists of defining the types of campaigns that we will create and in which social network they will be created. We can create click campaigns for the website, page likes, posts promotion, among others.The paid plan will have an associated budget to invest in and the duration of the campaign, as well as the goals to be achieved.
You will start seeing results immediately with a paid strategy. In the medium term, the organic strategy becomes progressively more relevant.
At the end of each month, we deliver a report with the results of the tasks performed by our Digital Marketing team, with comparative evolution results and new optimisation suggestions.
1. Create a community that loves and defends your brand;
2. Arouse the curiosity of new consumers;
3. Use paid campaigns to generate more return on investment.
More brand recognition
Social networks are channels for the brand's voice. Make your brand known and recognized where your customers spend the most time online.
More opportunities to convert
Each post is a new opportunity to generate conversions. It's not magic. It's work that generates more leads and potential new clients.
More brand authority
Every mention of your brand generates a wave of influence that works much like the traditional word of mouth.
More loyal clients
As we build a relationship with our clients, we create our community, which will be fed with information that creates value and increases the re-purchase potential.
Improved SEO rankings
A social media content strategy improves your brand's organic rankings on search engines such as Google. It is also an excellent way to generate qualified traffic to your website.
We present some of the most powerful Social Networks in Portugal.
Facebook
The number 1 social network in Portugal and in the world! It is a platform to connect people and it already has more than one billion active users. More than 300 million images are uploaded to the network every day. It has a native ad platform, Facebook Ads. (Source: Facebook)
Instagram
A fast-growing network in Portugal and globally, moves a younger target audience looking to share images and videos. On Instagram, posts have 10 times more interaction than on Facebook. Facebook Ads is the platform to advertise on this network. (Source: BrandWatch)
Youtube
More than just a powerful social network, it is considered the 2nd largest search engine in the world, especially for younger audiences. Did you know that every month over 6 billion hours of video are watched? You can advertise on the network using Trueview Google Ads. (Source: Youtube)
LinkedIn
In Portugal, this professional social network has more than 3 million users. It is an excellent channel for B2B communication, with a native ad platform, LinkedIn Ads, where we can segment our audience by position, industry or interests. (Source: LinkedIn Newsroom)
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Made2Web is a Digital Marketing Agency that is focused on Inbound Marketing strategies. Our team is goal-oriented and has your company's online success as our number 1 mission.
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