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Digital Marketing approach
Digital Sales Approach
We develop powerful SEO strategies to generate more qualified visits to your website and increase your online sales.
Integrated strategies
SEO is the base of our analysis, strategy, content, design and programming. With a great SEO strategy, you will improve your organic position on search engines and stay one step ahead of your competitors.
Best practice updates
Google's algorithm is always changing, but we are always updated on the new features. Count on recurring SEO analysis and up-to-date strategies for your website to comply with the best practices.
Transparent results
Our reports present the real numbers, with nothing to hide. We use the best tools to analyse and monitor the right metrics and dimensions to share with you 100% facts and 0% opinions.
Step 1: SEO strategy and plan
According to your goal to gain visitors, contacts or sales, timing and budget, we will define the best SEO strategy for your website. At this moment, we will put into practice an SEO plan that will optimise the quality of your pages and increase your positioning on search engines.
Step 2: Keyword study
It is crucial to do a correct analysis of the search terms used by your potential customers to find your products and services online. This way we can optimise the right keywords and guarantee that Google's traffic is gaining more relevance for your business.
Step 3: SEO On-Site and Off-Site optimisation
Our Digital Marketing team will execute SEO best practices to meet the Google algorithm standards. The goal is to optimise internal and external factors that have influence on the organic positioning of your web pages.
Step 4: Create Content for SEO
An SEO Content plan is fundamental to work on your keywords and increase the website's overall visibility. In this step, we will develop a Content Marketing strategy that focuses on attributing more value to your pages and increasing the online authority of your brand.
Step 5: User behaviour analysis
Deep down, what really matters is the user's experience on the website - this is one of the most important criteria for good placement on Google. That's why all of our SEO strategies include a strong component of user behaviour and website navigation study. We explore our findings and also suggest optimisations to further improve results.
If you want to get the best organic position on Google, we are the ideal Digital Marketing Agency for your company. We have experience and success stories from or over 250 SEO clients.
Filipe Pequito
Fernanda Ferreira
Patrícia Silva
Miguel Teixeira
If your company has done Google Ads campaigns in the past, it may also make sense to evaluate the negative and positive impact of such campaigns on your website's organic positioning on Google. We will analyse metrics like the amount of traffic generated through paid channels, average time users spend on the website, conversion and abandonment rates. These and other metrics should be analysed by the Paid Media team at Made2Web and can be very useful to the remaining Digital Marketing team involved with your SEO project.
Aesthetic and health clinic
In just 2 years the website went from 0 to 203,000 visitors, all highly segmented according to the target audience profile.
Integrated management of hazardous and non-hazardous industrial waste
In less than 12 months weve put 50 keywords on the first page of Google and this continues to rise.
Company specialized in Integrated management solutions
In 2 years, this company went from receiving 72 qualified contacts through their website to 305.
Online shop of party and magic supplies
The online shop went from having 581 sales in 2013 to 10,176 in 2017.
How does my SEO quote request work?
How is my SEO strategy executed?
What are you going to implement on my SEO plan?
When will I start to see SEO results?
How is my SEO result evolution analysed?
The first step is to ask us for an SEO quote.
Afterwards, our sales team will contact you to know more about your company's online presence, the goals you aim to achieve with an SEO strategy and some questions about the attained results in previously implemented digital strategies.
Lastly, Made2Web will create an SEO proposal and present it face-to-face, with no commitment.
After the proposal is closed, a monthly SEO plan is drawn up with all the tasks outlined. At this stage we are ready to start fighting for your digital goals!
This is where we implement all the optimisation best practices and start producing great SEO content.
Our SEO plan will be divided in two main strategies: SEO On-Site and SEO Off-Site.
SEO On-site is related to a set of optimisations carried out at a technical level on the website. This is the first step to a quick and correct indexing on Google, requiring at least a basic knowledge of programming. We will cover topics such as: metas, headings, robots.txt, sitemap.xml, content, schemas, page speed, among others.
SEO Off-Site is the optimisation of external aspects used to promote your website online. Creating articles that work on specific keywords, link building or even social media are tools that we use to attract the attention of users and that influence the positioning of your website in search engines.
After all the SEO optimisations, we will provide you with a checklist with all the implementations.
To increase the online visibility of your website, the most effective solution is Search Engine Optimisation (SEO), no doubt.
The sequence is quite logical: if you want to increase your page's positioning you will have to increase the traffic on the website; you will then have to provide them with a good experience so that Google attributes a good score to your page; if your ranking improves you will start surpassing your competitors.
However, this process may extend over time, depending on the active competition for the area. If you want short-term results you should consider adding other services to your Digital Marketing plan, such as SEA (Search Engine Advertising).
At the end of each month we will present you with a report that explores the executed SEO tasks by our Digital Marketing team, with compared results of evolution and new optimisation suggestions.
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What steps should you take to achieve digital success?
Find out here
What can you learn from this case study?
Reach the top of Google with our SEO service.
Made2Web is a Digital Marketing Agency that is focused on Inbound Marketing strategies. Our team is goal-oriented and has your company's online success as our number 1 mission.
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